Typographic Matchmaking in the City : The Film

Shot on several locations in Amsterdam, Dubai (UAE), Sharjah (UAE), Pingjum (Friesland), and Doha (Qatar), Typographic Matchmaking in the City : the Film follows the 5 teams of Dutch and Arab designers that participated in the project over a period of 18 months while they were traveling, working together, and presenting their work in progress to culturally and professionally diverse audiences. The film makes visible not only the design process, the struggles and challenges of the designers, but also addresses the larger topics of bringing two cultures into a dialogue through design. The personalities of the designers show through their collaborative process, discussions, interactions and the final design outcomes. the film gives a very humane and personal portrait of the process of creation and creativity.

The Typographic Matchmaking in the City project aims at introducing a new approach to bilingual lettering and poetic narrative that would create an alternative public space, a new form of multilingual urban poetry.