Huda Abifares speaks about the relevance of type design research for creating culturally relevant communication, sustaining heritage and urban environments, and developing culturally-sensitive products. She discusses projects by The Khatt Foundation that focus on open-platform, exchange and collaboration, and education as case studies for a potential model of operation.
The two day workshop begins with the talk above, then evolves into a more detailed discussion with a select group of designers. Participants will work to build a knowledge base for future type-research projects tailored for Jordanian culture and market.