The design of the letters is open in style and creative approach. They should express a visual aesthetic that reflects the Baraboux woman: a modern nomad, who is elegant, practical and assertive world traveler.
Each letter, needs to be produced as a single piece—with the diacritics attached. Bold and compact letterforms are advisable in order to make this product viable.
Please take into consideration the various options in materials listed here below:
Leather – the whole letter can be made in one piece of leather
Metal—the letters can be caste in metal
Mixture of metal and leather—letter can be caste in metal and mounted to leather
Heat Stamping—Heat stamp of metallic foil onto leather
Currently, many manufacturers (Fendi, Louis Vuitton, etc) are using a heat stamping method as this is very commercially efficient – fast and can be done on-site. Baraboux would prefer to explore a more precious development, so that the item becomes a beautiful artistic object.
Deadlines
1. All design submissions must be emailed no later than the 15th of December 2014 to the
following address: letterstowear@baraboux.com
2. Once the jury has made the selection, you will be notified by email no later than
5th of January 2015
Once selected/shortlisted for the Design Days Dubai exhibition, you may be asked before the 1st of February 2015 to review the design preparation of the final artwork as well as to provide additional material for the catalogue and exhibition.
Once selected as winner, you will be asked to submit the whole character set by
1st of March 2015, you will also be provided with specific instructions on how to prepare your final artwork for production.
Competiton Guidelines
1. The designs will be judged on their visual effect as well as their witty concepts and accomplished detailing.
The following set of letters need to be submitted: Waw, Jeem, Tha, Seen, Kaf, Ha, Ya, and Lam-Alif, as in the set of letters shown in the image of the competition.
2. Each letter needs to be submitted on an A4 sheet in black on white background. Size: within 15cm height x 15cm width. In addition, the whole set of 8 letters needs to be submitted on one sheet: placed 3 letters, 2 letters, then 3 letters, in three rows on top of each other.
Submissions for each design entry should be submitted as a 10-page PDF file (A4size) and should include the following:
—Page 1 should contain the following:
• Applicant’s personal information: Full Name, Profession, Age, Nationality,
Address, Email, Phone number.
• The name of the typeface and a short explanation of the design concept
in 100-300 words.
• A description of ideas/suggestions of materials for the letters to be produced in.
—Pages 2—8 : each page is for one individual letter
—Page 10: is for the whole set of letters together as described above.
3. There is no limit to the number of entries per designer. If you have more than one good idea then send them to us.
ONCE THE DESIGN HAS BEEN SELECTED FOR PRODUCTION you will receive exact
instructions on how to prepare the files, and the rest of the Arabic letterforms will have to be submitted for review.
Please submit your design to :letterstowear@baraboux.com
For further questions regarding the competition or submission of work, please contact info@ruthbradley.ae
Please visit www.baraboux.com for more information on the brand