Bruno Steinert was born in 1945 in Germany. After the apprenticeship as a compositor, he worked in Switzerland, pioneered phototypesetting and earned the grade of Master in the typesetting craft. He joined Linotype in 1973 as a trainer for photocomposition systems. Later, he became manager of European marketing, Linotype’s International Trading and showroom facility, the departments for technical documentation, on-line communications and systems consultation, as well as the worldwide product planning and marketing of publishing systems. He developed the initial strategies for Mac-based products such as color systems and the LinoPress newspaper system. In 1997, Bruno Steinert established a separate company, Linotype Library GmbH, a fully owned subsidiary of Heidelberger Druckmaschinen AG. He became Linotype's managing director until his retirement at the end of 2006.