Joe Finocchiaro

Joe Finocchiaro Design specializes in corporate and brand identity, symbols, logotypes, typography and customized alphabets.

The quality of Joe’s work has made him a consultant to New York’s top corporate identity firms: Alexander Design, Carbone Smolan, Enterprise IG, Landor, Lippincott Mercer, Pentagram and SiegelGale. Many Fortune 500 symbols and their corporate alphabets have passed under Joe’s eyes and hands in their creation.

Joe began his design career in Milano, Italy in the studio of AG Fronzoni before moving back to the U.S. in the early eighties. He has held design positions at Anspach Grossman Portugal and the Museum of Modern Art where he was responsible for signing and exhibit communications.

He has taught graphic design courses at the istituto superiore d'industria artistica in Urbino, istituto di communizione visiva in Milano, Philadelphia College of Art, State University of New York at Purchase, Cooper Union, Fashion Institute of Technology and School of Visual Arts.

Joe earned a B.F.A. in Graphic Design from the Philadelphia College of Art in 1969 and completed four years of postgraduate research at the Kunstgewerbeschule, Basel, Switzerland in 1977.